who we are

We pride ourselves in our authentic history

Daybreak Foods, founded in 2001, began as a small-scale poultry operation with a vision to provide high-quality, nutritious eggs and poultry products. Operating across Gauteng, Mpumalanga, Limpopo, and KwaZulu-Natal, Daybreak Foods produces a wide range of poultry products. Through dedication and a commitment to excellence, Daybreak Foods has grown into a prominent player in the poultry industry. Our journey has been marked by continuous innovation, sustainability efforts, and a focus on delivering the best to our customers. Today, Daybreak Foods stands as a testament to hard work, resilience, and a relentless pursuit of quality, proudly serving communities with products they can trust. Daybreak Foods is currently a level 8 B-BBEE contributor and we strive to improve our score through a range of initiatives.

Daybreak Foods is a supplier of both fresh and frozen poultry products. Our value chain includes farming, growing, processing broilers in our abattoirs, and providing feed from our feed mill. Our quality chicken forms an important part of many people’s daily meals.

whate stand for

Our Purpose

Our Mission:

To nourish our consumers with high quality, healthy and nutritious poultry products everyday.

Our Vision:

To be the leading producer of high quality and nutritious poultry products as an industry pioneer in sustainable farming. We aim to continuously innovate and grow our business through mutually beneficial relationships with all our employees and stakeholders, provide value to our shareholders and contribute to the well-being of the communities we serve.

Our Purpose

This is what we believe is the driving force behind Daybreak Foods.

Our Mission:

To nourish our consumers with high quality, healthy and nutritious poultry products everyday.

Our Vision:

To be the leading producer of high quality and nutritious poultry products as an industry pioneer in sustainable farming. We aim to continuously innovate and grow our business through mutually beneficial relationships with all our employees and stakeholders, provide value to our shareholders and contribute to the well-being of the communities we serve.
our structure

How we make it happen

Daybreak Foods is one of the largest integrated poultry producers in South Africa. Our core purpose is to maintain a unique position that allows us to reshape how we remain part of ‘The Great South African Family’ while growing the business portfolio. As we continue to grow, we are embracing our responsibility to drive positive change, solve problems, and make society a little better every day.

Our values directly link the business activities to our responsibilities towards our stakeholders – including shareholders, management, employees, customers, the environment, society and government.
Dashboard mockup

Our Commitment to Quality and Consumer Safety

We provide foods of high quality, adhering to the most stringent health and safety regulations. Our manufacturing facilities undergo frequent audits in line with international best practices and standards. We follow all applicable food manufacturing regulations and legal requirements. We also diligently adhere to the protection of consumer rights as governed by the Consumer Protection Act. Our product labelling is comprehensive, transparent and accurate, placing our consumers in a position to make informed decisions when purchasing our products.

our process

Key Activities include:

01.
Breeders, FEEDMILL AND Broiler Production
02.
Chicks and Broiler Production
03.
Abattoir and further processing Operations
04.
Production and Sale of Day-old Chicks
05.
Sales and Distribution of various Chicken Products

Meet Our Executives

Richard Manzini
Shorne Ntsikelelo Figlan
Aubrey Dali
Pierre Rossouw
Tshepo Yvonne Mosadi
Natasha Thomas-Kasangana
our structure

Our People: The Heart of Our Success

At Daybreak Foods we believe that our greatest strength lies in our people. With a dynamic team of over 3,400 employees, we are dedicated to a supportive and caring environment that encourages growth and collaboration. Our team is spread across various sites namely Sundra, Delmas, Kinross, Bela-Bela, and our head office at Clayville each location brimming with talented individuals who drive our success every day. At the core of our values is a commitment to driving a high ethical culture. We believe in doing the right thing, always. This dedication to ethics not only strengthens our reputation but also ensures that we operate with integrity in all our business practices.
our structure

Why Our People Thrive

Supportive Environment: We are dedicated to establishing a workplace in which every employee feels valued and supported. From comprehensive wellness programs to professional development opportunities, we are committed to supporting our employees in attaining their personal and professional objectives. Investing in our employees is a priority.

Training and Development: In 2023, we trained over 1,700 employees through approximately 3,990 training sessions and partnered with learning institutions to facilitate over 50 learnerships. Over the past two years, we have trained 70 leaders and supported 4 graduates through our graduate program. Collectively, we dedicated over 150000 hours and spent over R14 million on training.

At Daybreak, we're committed to empowering young talent through our YES program, which has provided 104 graduates with valuable work experience across our entire value chain, from farming to processing and beyond.

A Diverse and Inclusive Workforce: We are quite proud of our diverse and inclusive workforce, with women accounting for 55% of our employees. This commitment to gender balance and equality is more than just a statistic for us; it is a core value that shapes our corporate culture and drives our further growth.

Caring Culture: We believe that happy, motivated employees are critical to our success, which is why we go above and beyond to make our environment inspirational and gratifying.

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Experience industry leading poultry products

Are you ready to experience the difference of fresh, sustainably-raised chicken products from Daybreak Foods? Connect with us today to learn more about our products and how we can meet your poultry needs.

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